What is Digital Marketing? A Beginner’s Guide for 2025
In today’s digital-first economy, 97% of consumers search online before making a purchase (Think With Google, 2025). Traditional marketing methods like print, TV, and radio are no longer sufficient to capture attention. Instead, digital marketing has become the backbone of business success across industries.
The global digital advertising and marketing market is projected to reach $1.5 trillion by 2030 (Statista), growing at a CAGR of over 13%. Businesses of all sizes, from startups to multinational corporations, are investing heavily in digital channels to reach, engage, and convert customers.
If you’re exploring a digital marketing course online in 2025, this ultimate beginner’s guide will explain the fundamentals, current trends, future scope, and how you can start a rewarding career in this field.
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